Your work isn’t selling itself

12 Feb

Hey Sol Circle,
I spent this morning at a persuasive speaking workshop with Juanita Wheeler (TEDxBrisbane speaker Coach) at the Brisbane Business Hub and it honestly gave me a shock back into reality. A real “thaaaat’s the missing piece” moment..

One of the biggest misconceptions in business is this:

“My work speaks for itself.”

But it’s 2026. Every single day, people are navigating ads, brand messages, and marketing noise. The brands that win aren’t always the best… they’re the clearest.

So, the truth is:
Your work doesn’t sell itself. Your message does.

Not in a pushy way.
Not in a salesy way.
But in a way that’s clear, confident, and speaks directly to the right person.

If your potential clients or customers can’t quickly understand:

What you do
Who it’s for
What problem you solve
And why you’re the right person for them

Then, they won’t convert. Even if your work is incredible.

Quick tip:
3 things persuasive brands do to win work and customers

They lead with the problem they solve. Not their services list. Not their process. The real pain point your ideal client is already feeling.
They speak directly to one specific person.
When your messaging is for everyone, it fees like it’s for no one. Persuasive brands make their audience feel seen, understood and cared for.
They make the next step obvious.
Awareness is nice, but action is what changes a business. Strong brands always guide people toward a clear next move.